Products that sell the idea of the beach have become incredibly prominent in our industry. Whether or not your store is actually near a beach is entirely irrelevant. Hats and t-shirts, like those from Katydid, boast sayings like “Beach Please” or “Life’s a Beach.” Your customer is one shirt away from feeling like they are about to take a vacation.
Magid is a brand filled with beachy straw bags and hats. Many of their straw purses are now using elements like metallic colorways and metal chain handles to elevate beachwear to a new level of fashion. Magid carries larger insulated totes that can be carried to the beach or lake, as well as slightly dressier bags to take to dinner during the summer months.
All retailers know that during the slow summer months, it takes a little more creativity to boost sales. Coco + Carmen provides a solution to this problem with fantastic sunglasses, which can be bought by the pair or as an assortment with a terrific display case. And everyone knows that flip flops, like those by Tidewater Sandals, are worn by people on and off the beach. Order them in prepacks of 12, or by the size to fill up your store with affordable and beachy options.