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2019 Color Trend Report

 

Pantone 2019 1

The 2019 color trend predictions are in! Pantone’s color of the year will be announced this December. In September, however, Pantone chooses colors from the runways of New York fashion week to give us an idea of what to expect for color palettes in the new year.

 

The color picks are meant to transcend seasonality and, with their bright and vibrant hues, point us toward the future with optimism and positivity. Pantone’s take on the reds, oranges, and coral chosen for 2019 is that they reflect enthusiasm and joyfulness, enlivening fashion with a streak of energy. The most obvious and striking colors are a bright blue and hot pink, meant to be theatrical, cheerful, and majestic.

Pantone 2019 2

Vogue has a bit of different take on the striking blue and fuchsia;  they are calling the blue a “digital blue,” reflecting the shades inside our social media platforms and evoking technology and the future. Also in Vogue’s notes is “whisky brown,” a color Pantone is calling a toffee tone, that looks like wood grain and warms the fashion color palette. The greens, a mossy shade and an olive, remind us of the natural world and how we connect with it. A few other colors we will see are lilacs (also called lavender), goldenrod yellow, bright orange that Vogue says is “vitaminic,” and gray that’s taking over for the black in the “little black (now gray) dress.”

Pantone 2019 3Pantone 2019 Neutrals

Not to be eclipsed, but rather combined with the fashion colors are the trends for home décor. Sherwin Williams has already announced their colors of the year for 2019, of which the main pick is called “Reflecting Pool.” We can see this greenish blue picked up in the “earthy” colors from the fashion palette, and looking through some of Sherwin Williams’ palettes, we can easily see the shocking fuchsia and a darkened blue that blur the lines between the digital and the physical. Take a look at the sidebar for tips on how to use these colors to your advantage.

Our Vendors in the News!

At Total Accessories, we like to keep up with the top trends, and that includes knowing when and where the vendors and products we represent show up in the news! Let’s take a look at some of the more recent moments of newsworthiness:

 

Sondra Roberts, maker of amazing evening handbags, showed up at the 2018 Emmy’s by way of Top Chef host, Gail Simmons. Bravo’s website reports that she wore a Zac Posen dress, and carried a Sondra Roberts bag.

Sondra Roberts Bravo

Next up, we found a few shout-outs in Orlando Magazine for both Mary Frances and Sondra Roberts. Pictured in an article entitled, “Fall Fashion: The Art of Accessorizing,” here are a few screen shots of the gorgeous bags featured:

Mary Frances Orlando Picture

Mary Frances Orlando Text

Mary Frances Orlando Text
SR Orlando PictureSR Orlando Text

 

Boost Sales with In Store Events

Total Accessories and The Link Companies are lucky to work with so many creative and enthusiastic vendors who are willing to step in and make markets truly epic events. How is this relevant to you and your store? The same vendors we work with are those you buy from, and they are open to assisting you with and sponsoring in store events! The easiest way to set something like this up is by talking to your Link Companies rep. Send a quick email and find out how you can connect with the vendor that has the bestselling merchandise in your store to create a one of a kind event for your customers.

Why go through the trouble of putting on an in store event? In store events are shown to do the following:

  • Increase foot traffic in your store. If you offer hot chocolate during a holiday shopping event, the people will come to your store! Even if they don’t buy something, they now know about what you offer.
  • Which brings us to brand awareness – coming into the store during an event may be the first time they ever stepped in. Now they can see what brands you carry and make a mental note that they can pick up these products at YOUR place.
  • Events are a sales booster. Particularly if you have an event on a Thursday evening, let’s say, and normally your traffic flow on Thursday is relatively slow. Suddenly you have additional cash flow, especially if you offer a little sale or incentive with the event.
  • This is a chance for you to do marketing! Be sure your customers are signing up for your social media accounts and newsletters, and offer incentives for them to do so.

Most retailers really push for in store events when traffic is absolutely essential: The Holiday Season! The Link Team sat down and came up with some ideas for your November and December holiday events:Mary Frances Holiday

    • Wine and Holiday Handbags with Mary Frances! This handbag line has always been known for their adorable novelty purses and clutches. The Holiday season is no exception and they feature multiple styles that refer to the “most wonderful time of the year.”
    • Girls-Night-Out events are already a popular theme with retailer events. You could put a twist on this with a “Girls-Night-In” event! Feature products that spell out C-O-M-F-O-R-T, like Coco and Carmen’s lounge wear.

Coco Lounge Wear

At the event, make sure your customers sign up for your newsletter or social media accounts. You can even turn this into an in-person contest! Have stylists or associates go around and tell customers that by following you on social media and posting about their in-store experience (whether it’s a quick mention on Facebook, or a little picture on Instagram), they have a chance to win a contest! Raffle away items in your store that are hot commodities but not big ticket items.

Still looking for ideas? Check out Gifts & Dec’s nominees for best store events for more! Gifts & Dec also has some excellent Fall Promotions to check out.

As always, you can order at any time by stopping in our showroom on the seventh floor of Building 3, or by calling us at 800-333-8682.

Why Blog?

Coffee Cafe

 

Most businesses in today’s internet-focused landscape do have their own website. There are plenty of ways to make a website appealing to potential customers, but one often overlooked opportunity is a blog. A blog can be something as simple as a quick weekly article promoting the business and products, about the team, a glimpse into the inner workings of the business, or even helpful tips for your customers. With so many potential topics, it’s fairly easy to maintain a blog, though so many businesses disregard its potential power.

Here are five reasons why a Blog is an excellent tool for your business:

  1. Increases your Search Engine Optimization (SEO). When someone does a search for you on Google, or any other browser, how likely are you to show up? Some lucky stores and businesses have a one-of-a-kind name and show up right away. But others need to work a little harder to pop up when someone searches “small boutique” and the town’s name. Writing a blog with useful and interesting content is a great way to get your website and store in the eye of the Googler.
  2. Engage with Content. As mentioned previously, the better your content is in the blog, the more you will keep readers coming back for more. Think about an average Monday. How many times are you distracted at work? Most people get tired of looking at their social media feeds and want something else to check out. Offer up tips, tricks, new looks, product information – really, anything that you think will engage your specific audience to gain a repeated readership.
  3. Engagement with your Customers. Have a contest on your blog! Your readers can potentially win a gift card, or a gift basket from your store if they read the blog and enter to win. Be creative with this. Your customers want to feel like more than a simple transaction. A blog is a great way to share stories about people shopping in store (favorite regulars), or to get feedback on the store or business.
  4. Link to your Social Media. Maybe you’re already a wiz at social media like Instagram, Facebook, and Twitter. Or, maybe you need a little help gaining followers on these channels. If a customer is on your website, be sure to link to your social media feeds from the website and/or blog. Contests like the one mentioned in the last tip can be run through Facebook or Instagram. Or, you can take a simple Facebook post and add much more content to it by creating a link to a new blog article!
  5. Sell More! The bottom line is to utilize your website to increase business. Blogging gives you an easy opportunity to highlight products and, in turn, sell more. Have a monthly blog featuring brand new items to your store. Or, do what we did and send out a blast about the best sellers. Customers always want to know what everyone else is buying – show them on your blog. And be sure to give your personal favorites as suggestions, too. Link to your ecommerce site or give instructions on how to buy.

The Top 5 Sellers from July Gift Show

Total Accessories was hustling and bustling during the recent July Gift Show! And with an Apparel Show right around the corner in August, it’s time to take a look at some of the hottest sellers in the showroom.

Vivi Ponchos coral and white1. Ponchos from Vivi Designs have consistently been the most re-ordered item. Our customers cannot get enough of these easy-to-wear, easy-to-sell ponchos that are perfect for all seasons and come in so many colors!

Sondra Roberts F18

 

 

 

2. Sondra Roberts Fall Trend Handbags – we couldn’t accessorize without them! These bags are consistent crowd pleasers, with metallic details, rich fall colors, and the newest styles seen on runways all over the world. Any woman could use one of these for everyday wear, or a clutch for a formal event.

iLi Sunglass cases

3. iLi New York’s Leather Sunglasses Cases are such a rocking item that many customers choose to order them in every color! With a zipper to keep your glasses secure, these genuine leather cases are simultaneously sleek and adorable.

 

 

4. Coco  + Carmen’s Novelty tops and Coco Tie Sleevesweaters for Fall are on point! Keep your fashion in the game by scooping up some of these best selling ladies’ tops before they sell out. This particular tie sleeve sweater comes in three different shades and looks amazing with Coco’s OMG Jeans.

 

Mary Frances CPGP

 

 

5. Mary Frances’ cross body phone bags are the beaded bags everyone wants and needs. No matter what your customer is into, these bags tell the story of the carrier. Mary Frances is known for elaborately shaped beaded bags, but these cell phone cross bodies, with a lower price point, open up her bags to a whole new market.

Call or email us today to get any of these best sellers! Or, stop by during the Apparel Show, August 7-11.

It’s SHOW TIME!

Total Accessories is putting on a production for you – it’s SHOW TIME! From July 9-16, July Gift Market is be in full swing in our Building 3 Showroom on the 7th floor (right by the elevators). The first reason to stop by? Amazing NEW ITEMS from your favorite vendors that you will definitely need to order. And we have a special GUEST STAR coming up on Friday! Here are all the details:

 

 

Abbacino for Blog

Abbacino
There’s a new kid on the block at Total Accessories – Abbacino handbags and wallets, from Spain! Absolutely any store could use gorgeous leather and faux leather bags and wallets to entice a huge range of customers. Stop by to feel and smell the leather, and ogle the beautiful bags! Abbacino is bringing you “Trendy designs with Mediterranean flair.” Stock up NOW.

 

 

Mary Frances for BlogAnd now for the special guest spot…
Mary Frances will be here, at Total Accessories, on Friday July 13th from 4-6pm! Grab a glass of wine and meet the face behind the infamous beaded handbags that adorn the front of our showroom. The new Fall Mary Frances bags are here, as well, so you can do your orders while you’re in to meet Mary! You won’t want to miss out on these showstoppers.

Next week is SHOW TIME!

Total Accessories is about to put on a production for you – it’s SHOW TIME! From July 9-16, July Gift Market will be in full swing in our Building 3 Showroom on the 7th floor (right by the elevators). The first reason to stop by? Amazing NEW ITEMS from your favorite vendors that you will definitely need to order. And we have a special GUEST STAR coming up on Friday! Here are all the details:

 

 

Abbacino for Blog

Abbacino
There’s a new kid on the block at Total Accessories – Abbacino handbags and wallets, from Spain! Absolutely any store could use gorgeous leather and faux leather bags and wallets to entice a huge range of customers. Stop by to feel and smell the leather, and ogle the beautiful bags! Abbacino is bringing you “Trendy designs with Mediterranean flair.” Stock up NOW.

 

 

 

Mary Frances for BlogAnd now for the special guest spot…
Mary Frances will be here, at Total Accessories, on Friday July 13th from 4-6pm! Grab a glass of wine and meet the face behind the infamous beaded handbags that adorn the front of our showroom. The new Fall Mary Frances bags are here, as well, so you can do your orders while you’re in to meet Mary! You won’t want to miss out on these showstoppers.

Fall 2018 Fashion Trends

Fall Fashion is emerging at Market! Walking around the Atlanta Apparel show, we got a good idea of what’s hot for Fall.

Givenchy-Fall-2018
Givenchy Fall 2018

Many of the sleeve details we have seen in the last few seasons will remain during the cooler weather. Off-the-shoulder tops are still relevant and can be seen in sweater form, using chunky knits or mohair fabrics.

In fact, sweaters are huge for fall, particularly with big turtleneck or V necklines. Think “Ugly Christmas Sweater,” if you want an idea of some of what this trend is about! This sweater trend is certainly not shying away from patterns. Many runway looks featured leopard print as a dominant print, even with sweaters. Stripes are huge, and we noticed a lot of sweaters and knits with rainbow color stripes.

Additionally, with tops, we are seeing buttons down the front and a tie on the bottom. This gives a 90’s feel that definitely emanates from the whole look of Fall 2018. Hoods are also back, attached to tunics, dresses, and even some of those funky-chunky sweaters.

Striped Pant Leg
Striped Pant Leg

As previously mentioned, stripes appear all over the place in Fall Fashion, including on pants. Many labels are doing a solid, patterned, or plaid pant, often cropped, with a stripe down the outside of the leg. The label’s logo will sometimes appear in this stripe, which plays into the “Logo-Mania” we are seeing a lot of this Spring through Fall. From Gucci and Fendi, to ready to wear fashion, the idea of splashing a logo on a shirt, down the side of pants, or wearing it like a name tag (Gucci) is a resuscitated 90’s heartbeat.

In addition to striped and plaid pants, denim is still huge in fashion for the upcoming season. Bell bottom jeans have made quite the comeback, and denim overalls are going from shorts to full length overalls for Fall. Structured skirts that look like office wear are being paired with funky tops, and suede and velvet are favored fabrics with skirts and pants. Knee high socks, like those worn by the lead in iconic 90’s movie Clueless, are also appearing on the radar.

J Mendel Coat featuring Pattern and Fur collar
J Mendel Coat featuring Pattern and Fur collar

 

As for color, most displays at Apparel Show contained deep reds, like burgundy or crimson, blush, bright, goldenrod yellows, and army green. Floral prints are all over dresses and one-piece jumpsuits. Fun prints, like animal prints or star patterns, are on trend.

Other specific on-trend items include Puffer jackets, jackets with fur collars, floral wrap dresses, Athliesure items worn as fashion looks, and boyish elements (like an army green coat) mixed with flowy, hippy dresses.

Preparing for Market with Rachel Retailer

From the desk of Rachel Retailer: From Rachels Desk

Market Season is here and it is time to visit our friends in Atlanta! I don’t know about you, but I cannot leave without making my checklist. Here is what mine looks like:

1. Create my top vendor list:

How? Run a sales report for the last 6 months and one for the last 12 months. List my top 15 vendors and look up their showroom numbers at the Mart. Sort the list by Building and Floor.

2. Create my schedule:

How? First I used my list of vendors, sorted by floor, and decided how much time I will need to spend in the different buildings. Then I decide which days I will be working in each area.

3. Travel!

Now that my schedule is set, it is time to book my travel! I start by checking prices at https://www.americasmart.com/travel.

4. Book my appointments:

Now that I know which days I will be in certain areas of the Mart, I can call to schedule appointments. First I call my top 5 vendors. Then I call my favorite two reps (if not in the top 5 vendors). I then look through the rest of my vendor list and decide if I need an appointment with the rest. I find that 2 appointments a day is great; I can always fit in another two or three if needed.

5. Don’t forget meals!

Check my schedule to make sure I am near showrooms with good food. The Link Showrooms have free lunches every day. They also have breakfast and dinner with appointments. It’s worth a repeat trip for me!

6. Did I send my sales and inventory reports to my appointments?

As soon as I make an appointment I send sales and inventory information to the sales person (if I trust them). I tell them to have a suggested order ready for me when I show up and I give them a budget that I expect to spend. Different sales people handle this differently but it will always save me time, and it keeps the appointment focused and on track.

7. Download the Americasmart App! This is the best way to find my way around.

8. Packing!

  • Wear Comfy Shoes! I can walk between 5 and 10 miles a day during market, and having shoes that can help stand up to that abuse is important.
  • A Big Bag! I tell myself every year that I am not going to collect paper and catalogs, but it always seems to happen.
  • This year, I am going to try and take pictures of displays and products that I like with the room/booth number as the next picture. I hope this helps me lower my paper collection as well as help me plan for the next day.
  • A Battery Pack. I bring at least one in case I need an extra charge for my phone.
  • My Notebook (obviously!)
  • Business cards. I never seem to bring enough cards so I am bringing 100 this time.

From the Desk of Rachel Retailer: Preparing for Market

The best thing to do to prepare for Market is to start planning now! There is an excellent formula for buying success in the previously published blog, Utilizing Your Rep. Take a look at that, and follow along with these additional strategies:

 

  •      As stated in “Utilizing Your Rep,” you will want to make appointments with trusted salespeople. The mark of an excellent sales rep is someone who is prepared for your appointment, and not simply shooting from the hip. They anticipate your questions, and the time frame you will need.

 

  •      In terms of timing, making two appointments a day, and staging them three hours apart, makes for a successful market plan. Most appointments will last between an hour to an hour and a half. Three hours between appointments gives you plenty of time to run late within an appointment, and then to find your way to the new appointment. This way, if you see something you like along the way to your next meeting, you have the time built in to allow yourself to stop and purchase what you see. Two appointments per day still gives you time at the end of the day to place any last minute additions to your schedule.

 

  •      It is easy to get distracted at Market, but you must prioritize your appointments! Meet with the most important sales people for your store. These important people should include reps for your two or three largest vendors, as well as what we can refer to as “stocking” agencies, which are agencies that carry multiple lines for your store.

 

  •      Another excellent trick is to schedule your appointments around meals! The Mart can be a difficult place when it comes to grabbing a quick meal. The limited eateries within the building often have long lines during meal times, and can be a pricey option. You can schedule a breakfast and a lunch appointment, or even anticipate your meals by calling ahead to find out what your vendors are serving.

 

  • Invest your time wisely! You can easily save yourself nearly an entire day at the show if you do some work ahead of time to write restocking orders and come prepared. A sales rep could easily HFC (Hold for Confirmation) the order for you prior to Market, and meeting time can be used to simply review and confirm. Doing this restocking before you hit your deep discount sale season is best.

 

  • At the show, it’s important to look to your trusted vendors for items you need to fill holes in your store. Simultaneously, you can have your reps pull up the orders youHFC’d and confirm them. By reviewing these orders, you also have a chance to cancel off some of the reorders to replace them with new styles. Make sure you see to it that you take advantage of any show specials.